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James Deeley

Freelance Strategy Director and Consultant
Sheffield, United Kingdom

Over twenty-five years experience of leading brand and customer experience strategy and design for global clients and businesses

Strategy spectrum

I work with agencies and businesses to utilise a spectrum of strategic tools that help them deliver for their clients, partnering with business leaders to define brands, transform businesses and design innovative customer experiences for global brands.

Creating the right idea, at the right time, for the right audience.

Brand positioning 
New business development 
Customer experience strategy and design
Content and communication strategy
Innovation and interactive design

I’ve led account and teams across a diverse range of industries for iconic and premium brands

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Expertise

Sparking the imagination, finding the gaps and fixing problems

I believe it is the role of a strategist to lead from the front and be the bridge that inspires and nurtures the best out of those around them, building partnerships with clients by providing holistic strategic vision and leadership, creating strong client relationships to identify opportunities for global and local B2B, B2B2C and direct-to-consumer brands. In short, understanding what keeps them awake at night, and what get them out of bed in the morning.

A few case study highlights

Client: Infiniti
Redefining the client relationship to reposition the global automotive brand toward a 2030 vision and redesigning the customer experience.
INFINITI case study (soon)
Client: Channel 4
Creative strategy for a multi-award winning digital and social experience that challenged audiences in support of the drama 'Utopia' during transmission.
Client: Berkeley Group
Innovation programme for luxury global property developer Berkeley Group for two years, helping internal teams discover, design and present new commercial ideas
Client: Pottermore
J.K. Rowling's
Co-founder of the ground-breaking digital experience that enabled audiences to digitally 'live' the Harry Potter story and become a magic student at Hogwarts. 
Client: ASICS
Leading the research, design and implementation of flagship in-store and event interactive product advisor across Europe, evoking the scientific nature of the brand.
Client: Lexus
Strategy lead for Lexus Europe for over two years, launching new brand position and transformative vehicle range through a five year connected strategy.
Client: Scope
Reaching a new standard of design for accessibility for Scope the disability charity to provide an innovative digital ecosystem that helped those with disabilities.
Client: CBRE
Establishing a client based design team to guide and design a range of digital products and services for the Global Workspace Solutions team to launch and market.

Working with world leading brands

Client: Zoetis
Client: Bentley
Client: Infiniti
Client: J.K. Rowling's Pottermore
Over twenty-five years of award-winning brand experience strategies, activations and campaigns
Client: ASICS
Client: Channel 4
Client: Lexus
Client: Berkeley Group
Client: adidas
Client: CBRE
Client: British Airways
Client: Scope
Client: American Express
Client: Triumph
Client: PlayStation
Client: River Island
Client: Barclays
Client: Virgin Atlantic
Client: BBC Worldwide
Client: Forevermark

Bentley Motors text here

Contact me

Get in touch via email or LinkedIn to talk through how we can work together.

Note: no sales contact please, I am not looking to buy any services or products at this time.

Email
LinkedIn

linkedin.com/in/jamesdeeley

ideas@jamesdeeley.com

© James Deeley, 2025

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